The promotional activities that you do certainly can improve the brand awareness of the business. In fact, there are many ways you can promote business such as the use of brochures, posters, leaflets and flyers. Flyer is one of the media is quite simple and cheap to promote the product. Even a study conducted by the Australian Direct Marketing Association (ADMA) shows that 74% of consumers are happy with the direct marketing approach (using flyers). However, there are some design tips you should look at to maximize your campaign using flyer:
1. Ensure Completeness of Information On Flyer
The main purpose of making a flyer is to provide information related to your business to the customer. You can add important information such as company name, company logo and contacts. It is also important to include the types of products you offer as well as the reasons why consumers should use the products you offer.
2. Use images that can attract the attention of the customers
Use high-resolution, high-quality images to display on your flyer. High resolution images with good quality usually attract more customers than smaller images.
Joshua Johnson, a designer from Designhack, says you can take advantage of Flickr Creative Commons to find the images you need in a flyer. If circumstances force you to use a picture with a small resolution, make sure that the image is of good quality and arranged in such a way as to make it look more attractive.
3. Use simple and easy-to-read fonts
Flyer with simple fonts and easy to read will look more interesting than the flyer with a tacky writing model. Bold text on the headline to reinforce the information on your flyer. Also use a font type that is easy to read to facilitate the consumer when reading. Usually, each company has a certain type of font they use for branding purposes. Like for example some McDonald’s flyers that use the same font type as the slogan “I’m loving it.”
4. Choose the words well
The title on the flyer is made as attractive as possible so readers are interested to read the entire information available on your flyer. In addition to the content of the article should be added information about the products you offer and the reason why customers should buy the product.
5. Convey appropriate and sufficient information
It is strictly prohibited to give too much information to a flyer. Do not be interested in filling any blanks on flyers with pictures or writings. Too much information will only make the reader confused. Also, do not worry too much about the empty space on your flyer page because the blank part can indirectly amplify the information on the part containing the image and the writing.
6. Do not ignore the flyer back page
Printing companies usually offer a two-page flyer which is more effective than using a single page and leaving the page instead of empty. You can provide key information such as pictures and posts on the first page. While the second page or otherwise can be added with additional information such as location maps, discounts or some additional information for customers.
7. Correct and double check your flyer design
Perform multiple corrections to avoid the slightest mistake. Notice the use of punctuation, word selection, and coherence between sentences and paragraphs. Also check back for any information related to the address, contact number that can be contacted as well as some other important information.
Based on the above flyer design tips, it seems to make the flyer look easy, but if made with minimal effort, then the customer will not be interested to read it. Even they just glance at it, then throw away your flyer, without knowing what information is contained in the flyer. If you find it difficult to create a flyer, then at the top of this post we present the flyer design inspiration that we hope will help you in designing and printing high quality flyers so your flyer is not only interesting to look at, but the information on flyer can be easy to understand.